BMW Store Hosts Pinewood Derby.

Laurel BMW of Westmont teamed up with the local Boy Scouts and its Pinewood Derby. The Center hosted the event at its location even donating a new track and had BMW racecars and drivers as guests. We created a social media campaign to promote the collaboration, and also pitched it to media. The story received local and national coverage such as appearing in the Chicago Tribune and in the print version of Automotive News (AN), as well as, another AN supplement on dealer best practices a few months later. Next year will be the dealership’s 5th time hosting the activity.