Communication and Creative Director, Charlene King, is an expert communications, public relations, and social media strategist. She brings over 14 years experience of branding, CSR, product launches, experiential marketing, writing, visionary ideation, consumer and media events, and multimedia content marketing for clientele. Charlene launched KING Communications in 2011, an PR-driven, social media boutique in the Chicago-area.

Prior to founding her own company, Charlene worked at BMW of North America, LLC for eight years. At BMW, she learned the ins and outs of the automotive and luxury industry. Her expertise comes from building and launching highly-successful, innovative and groundbreaking product and media programs including BMW's 'Don't Text and Drive' National Campaign.

Charlene is PR savvy and known for thinking out-of-the-box. She is drawn to projects that push boundaries, provide thought leadership and evoke fresh ideas. Charlene revels in the creativity of crafting unique brand stories and inspired, meaningful content that attracts and engages consumers, turning them into brand ambassadors.