BMW WRAP MY X2 COMPETITION
BMW teamed up with the Pittsburgh Vintage Grand Prix to raise funds for its charities. Due to the success of the M2 Art Wrap Competition, they wanted to develop something similar, and hence created the Wrap My X2 Contest. Enthusiasts were asked to design a custom wrap for the SAV crossover. The top four finalists were chosen by judges and consumers voted for their favorite BMW X2 online and at Schenley Park during the PVGP festivities. The winner will be announced on July15th. We created all of the digital and social assets for the initiative including FMAs, banners, images, photos, and copy.