Laurel Motorsport M2 Art Design Wrap Competition.
We created a content marketing strategy and tactics, digital and social multimedia content, and launched an award-winning, highly-successful, social media campaign/contest for a top Chicagoland BMW franchise. It was a national competition encouraging enthusiasts, creatives, and artists to design a custom art wrap for a BMW M2 vehicle. The dealership turned the M2 into a street legal track car and wrapped the vehicle with the winning artwork by Maui, fine-artist and photographer, Brad Forthsythe. The wrapped M2 won BMW's AFAME National Contest and was also displayed on the brand's automotive stand at the 2018 Chicago Auto Show (1 million visitors), received positive media coverage (e.g., Automotive News and BMWBLOG), and boosted accessories sales by 121% in November and December 2017.