Driven by More than Adrenaline
We produced an intergrated social media campaign for Fall-Line Motorsports in Buffalo Grove, IL, on race car driver, Ashley Freiberg. This included an original story and interview, professional photos and social video to promote her to BMW Motorsports. All of the content appeared in BMWBLOG (the #1 online blog for BMW enthusiasts) and other automotive outlets. Most importantly, it was shared with BMW of North America, LLC.
One year later, Freiberg received a contract and sponsorship from BMW Motorsports to race on its team. She was the first woman ever to be on their racing roster.